URL shorteners – Russian Roulette via mouse clicks
Just a few quick thoughts about URL shortening services, like the explosively popular Bit.ly, and it’s lesser known rivals Ow.ly, TinyURL and others.
They’ve become the standard mechanism by which people share links via microblogs like Twitter, and they’re even being adopted on forums, and other social networking sites.
As fantastic as they are for compressing unwieldy links that can end up being hundreds of characters of long (think driving directions from Google Maps), they can also be somewhat dangerous. See, I used to be (and still am) one of those people that would visually inspect a link and try to deduce whether or not I’d be clicking through to something interesting, or if I’d be greeted with flashing neon backgrounds and promises of “sexy singles in my area.” This is actually quite helpful in avoiding links that are most often, inadvertently sent through instant messages or email, by users that have fallen victim to a worm or a virus of some sort.
But with a nice, neat, short URL, there’s no way to tell the difference between the benign and malevolent. I realize that some of the bigger players are offering up ways to preview the contents of the URL beforehand (see TweetDeck’s preview URL function as an example of this.), but this does little to deter the average user from blindly clicking on a link from someone that’s considered a “trusted” source.
I see a lot of room here for 3rd party developers to hook into URL shorteners to expand preview functionality in order to minimize the clickthroughs for these virtual wolves in sheep’s clothing. Perhaps making more use of alt-tags to display long URLs, or color-coding the short URL in such case that it’s been reported as malicious/dead. Those of us in the digital space have spent years being indoctrinated against the use of “mystery meat” navigation. Links (image or otherwise) should be clear enough so as to eliminate, or at least minimize ambiguity for the user. URL shortening in its present incarnation just seems like a step away from that.