Well this little experiment seems to be growing a little larger than I had originally anticipated. Over the last few days I’ve switched everything over to another server, which will allow me to have more control over some of the features and functionality I’d like to implement over the next little while.

Further, you can now access the site using either of the following 2 urls:

http://www.approachingtheta.com

http://www.apptheta.com

Whether or not you want to pronounce that “Approaching the T.A.” is entirely up to you.

More on theme, there’s a great post over on The Social Capitalist by Karl Long entitled “The Medium of Business is Behaviour” that explores the relationship between Design and Business and how both have the ability to influence behaviour (through power and empathy). Purely speaking, companies use a blend of business and design to accomplish this. It’s caused me to think about the response that both of these entities evoke from the public at large. Consumers have just as much ability (if not more) to influence the behaviour of business, though this manifests itself almost purely through [purchasing] power. Consumers don’t really have to put a whole lot of effort into empathic decision making when they’re engaged in a transaction.

It’s a good read. Hop on over and take a look.