Three months on the Twitter crazy train
November 11th, 2009I’m going to put the content from this post (God help me, I was *this* close to calling it a ‘tweet’) into two separate buckets: One to describe the differences between my initial and present perceptions of this 800-pound social media pachyderm, and one to describe what’s remained largely the same.

Where I went wrong:
Prior to it’s explosion in 2008-2009, Twitter had been around quietly adopting a modest userbase since about 2006, playing off of the same basic model as other microblogging platforms like Pownce, Identi.ca and others. Outside of the blogosphere though (yes, that was me you heard sighing at another term I despise using), virtually nothing was known about it. When I first started looking into the service, my guess was that the VAST majority of users would be essentially be of the “fast-food” variety. Get in fast, get a quick bite, get that heavy, bloated feeling as you wonder why you’re there in the first place, and then get out.
I also assumed that commercial entities/businesses would fail to see value in it, based on the fact that the business world is just NOW starting to understand the benefits of social tools. Further, I assumed the celebrosphere (… give me that one at least? They’ve done a LOT worse.) would embrace Twitter for as long as takes FOX to cancel a series, and be done with it.


Well,… not so much. Though current numbers suggest that there are crests and troughs with regards to who uses Twitter and for how long, there are FAR many more persistent users than I thought there would be (to be conservative) figure 1 million people broadcasting their lives in little micro-bursts over the course of the last year).
Amongst the masses is an unexpected group of users; the same businesses that I thought would have turned a blind eye to this thing. Sony Pictures, Time Magazine, the Discovery Channel, the Beeb… the list goes on. Mind you, there are a few that I totally expected to be there from the start (Explore Music and iTunes Trailers being among them).
As far as celebrity involvement that pushes beyond the boundaries of toy-dog updates and upcoming project promos? They’re there as well, and the list extends beyond the usual suspects. People like ICE-T (yes that ICE-T) broadcast daily images, quotes, and fields questions in between filming on set. “DJ” John Larroquette is among the many people posting their latest musical selections using Last.fm’s popular service. Drew Carey recently offered to donate $1 for every follower he obtained (up to 1,000,000) to the Live Strong Foundation. I can’t be the only one who finds that even slightly innovative.
Where I was right:
Even given a level of interaction and involvement amongst the Twitter community that is MUCH deeper than I anticipated, the overall environment is still dominated by spectators and transient users. Amongst my own very meager following, I’ve had people post once or twice and then go dead silent ever since. This is expected though, regardless of the technology or service that you look at (How many people out there have a blog with less than 3 posts?). However, I think this will change once a much tighter integration between mobile services and handsets is introduced. Twitter has to be part of every mobile device out there, by default, full stop. Further, proper data plans and pricing need to be there to support it (especially in Canada.)
A significant percentage of accounts out there are spambots (especially porn related spam bots). That’s just reality. Where technology evolves, porn will follow. Like it or not, the adult industry is a leader in technology development and innovation, and their balance sheets will indicate nothing less. There are a few tools and services out there that attempt to minimize the intrusion (no pun intended), but by and large it’s best to just click and unfollow these sexy, language challenged sirens when they come knocking.

Lastly, the following remains true about Twitter: For every person out there that “gets” it, I can guarantee you that there are probably 5 more that don’t. I’m gradually making my way over to the “get it” camp, but I’d still need to see exactly where this company is going in the next 12 months before the lightbulb goes to go off in my head. Is there a business model, or is it all about building a userbase? Does it maintain its residence as a “site”, or does it truly make its home on mobiles? How will commercial interests be accommodated?
As far as I’m concerned, this is still very much a “wait and see” game.


